Posted April 27

China’s Retail Market within Reach

International retailers are carefully assessing expansion strategies outside of their developed-country home markets, where growth is slowing and their number of existing stores is already high. China remains a compelling market for global retailers, especially as the country’s economic growth, even if moderating, continues to present a plethora of untapped opportunities as the world’s second-largest retail market.

In this paper, we examine how the benefits of a corporate-owned structure in Tier I cities inform the direction in which international food and beverage and fashion retailers should move to grow their brands within the vast China market.